Little Taste of Coca Cola Ads

This Coca-Cola Ad above is a well-thought-out marketing job. It was found on a blog posted on January 19, 2016. We will be discussing the design, typography, and color elements that make it an effective ad. The ad was found at https://www.adweek.com/creativity/here-are-25-sweet-simple-ads-coca-colas-big-new-taste-feeling-campaign-169075/

Design

This is an original Coca-Cola ad. This is simplistic yet gets there message across. They do this with their strong left alignment of the text and logo. The proximity of the coke bottle with the straw and the girl’s smiling mouth show that this drink is to be enjoy. You can also see a repetition of the color red to emphasize the brand.

Color

The also used red and green colors which are complementary and makes the red stand out even more. The other colors are muted so that the red can attract the eyes. That is what you noticed about this ad. The ring and women’s eyes are a pop of green to also attract attention to the center on this ad.

Typography

The typography used in this ad is Coca-Cola original fonts. The Logo is a decorative font and the text underneath is in a san serif. This is a good contrasting font for the cursive. It is clean and has no serifs which would be to close the the swirls of the decorative one.

Design

This is a recreated ad that I did. It is similar to the above ad. There is a similar alignment of the logo and text but is on the right side. This picture also has the proximity of the smiling women mouth and the straw and bottle. We have the repetition on bubbles in this one which can invite the image of soda bubbling, and in the red of the logo, lipstick, and soda label.

Color

The complementary colors of red and green are also used. You can see this in the red of the label, logo, and lipstick and the green of the background. Again we see in this new add the colors are muted so that the brand stands out more. There is also a pop of blue from the pool. This helps you focus on the bottom half of the image.

Typography

The type font used for this ad is Aaux Next Bold and is similar to the one used in the original ad. This is another san serif and is a clean font. It is place right under the logo and attracts the eye right after reading the brand. This helps the reader notice the main message of the brand.

Conclusion

These two ads work for the same campaign. Firstly, because both are set outside in the summer seasons. There are also females that are relaxing, happy, and holding Coca-Cola bottles. There is also a repetition of red. The original ad has the logo, nails, and bottle and the new one have the logo, lipstick, and bottle. The message of both ads is similar and stating that drinking coke is a pleasurable experience. All of these reason help make the new ad work for the same campaign.

A Pictures Worth A Thousand Words, but Good Typography Helps

The magazine spread above is layout created for Inspire Magazine. It was found on a blog posted on January 17, 2012. We will be discussing the typography and photography elements that make this a smart magazine article. This ad was found at http://www.studentshow.com/gallery/2906107/Inspire-Magazine-Layout

Category Identification

There are two categories of type that are used in the magazine layout. The first is “San Serif”. The words that are in purple are in this typography. They are identified by the lack of serifs and stress as well as the consistences of either thick or thin stroke. The second type-style used is “Oldstyle”. This type is identified by its diagonal stress and serifs and a minimal stroke change.

Typeface Contrast

San Serif and Oldstyle are good contrasting types because one uses no stroke change and the other has both serifs and changes in stroke. These alone do not make the article stand out. There are three other contrasting elements that help accomplish this. The first two are size and weight. The top line and the letter “A” are both bigger sizes and more bold. These help indicate the message of the article and the beginning. Structure is also demonstrated with the title of the article. “How to limit stress” and “one breath at a time” are in the same font but have a different thickness to them.

Photography

This photographer used the rule of thirds with this image. The subject, in this case the female doing yoga, is placed to the left and in the middle and lower quadrant. The background of the image is a sunrise or sunset. The clouds in the image help to balance the photo. The sky creates a sense of peace and calm. The artist purposefully did this to reiterate the feels that yoga can bring to a person.

Alternative Images to Use

These photos could all replace the original one. They are following the original artists rule of thirds. In each of these photos the subject is off the the left side of the image leaving space for the text on the right side. The alternative photos also have the same theme, yoga. They were taken at a similar time of day to achieve the sunrise and sunset background.

Summary

The Photograph used for the spread was well-thought-out. The colors used are calming and inviting. The image is relevant to the subject. They help get the main message across. The use of the “San Serif” and “Oldstyle” types helps section out the spread. The contrasting elements help direct our eyes. The size of the title helps us know exactly what we are about to read. The elements complement one another to make this a please yet simplistic magazine spread, which fits the ideals of yoga.

Is This Good Advertising… Southwest Airlines

The ad above is for Southwest airlines. It was released in 2014. We will be discussing the design elements that make this a well-thought-out promotional tactic. This ad was found at https://archive.jsonline.com/business/southwest-unveils-new-paint-scheme-b99346877z1-274333001.html/.

Contrast

This ad does a great job with contrast. There are two things that your eyes are automatically drawn to. Firstly, the top line of words is a bigger text size and is bolded. Secondly, the plane has also been made a bigger size. This helps the viewers recognize the company and understand the main message of the advertisement more clearly.

Alignment

Alignment helps make a design look strong. This ad has put the wording flush right as indicated by the orange vertical line. The plane alignment is on the left side. This gives the image a sense of order. The information you need is in the same area and easily accessible.

Proximity

The image below has the words boxed in. These words are grouped together because they are meant to be read together. The plane is also placed an appropriate distance from the text so as to fill in some of the white space. The airplane is angled in such a way that the plane looks like it is flying to greater heights. This emphasizes the company trying to go in a better direction.

Repetition

Repetition unifies a piece of work. The font is a repetition in this ad. The words “Heart sets us apart…” is the same font that can be found on the side of the Southwest airplanes. Another repeated object in this ad is the clouds. The background is covered in fluffy clouds. This helps the viewer see that the sky is a big part of what is involved with the business. It creates a sense of familiarity.

Color

There is a distinct color scheme for Southwest airlines. They use the primary triad, meaning the colors red, yellow, and blue. These primary colors really draw the eye. When you see this bright colors you are instantly drawn in. That then moves your eye to the blue letters and you read the message.

Conclusion

This ad is simple and to the point. The 5 principles of design are executed in such a way that we understand the message and the company being represented. The alignment and proximity bring a strength to the ad and the color intrigues you. Overall, this add was well thought out so that they would be drawn in and informed without unnecessary information.